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Commentaries and Rejoinder to “Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study”: Integrating Neural and Decision Sciences: Convergence and Constraints

Scott A. Huettel, John W. Payne

Journal of Marketing Research · 2009 · Volume 46 · Issue 1

DOI: 10.1509/jmkr.46.1.14

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