Crafting a JMR Manuscript
Journal of Marketing Research · 2016 · Volume 53 · Issue 1
Abstract
The author provides a guide for effectively communicating and organizing ideas in an academic marketing paper in a manner that allows reviewers to best see their merit. He argues that it is often not the central idea of a piece that falters, but rather the mechanical and stylistic expression of that idea. He posits a straightforward methodology for eschewing ambiguity and appropriately highlighting salient research against a backdrop that is clean and well constructed.
Keywords
academic writing
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