A Mixed Methods Approach to Technology Acceptance Research
Journal of the Association for Information Systems · 2012 · Volume 13 · Issue 3
Abstract
The aim of this paper is to discuss the significance and potential of a mixed methods approach in technology acceptance research. After critically reviewing the dominance of the quantitative survey method in TAM-based research, this paper reports a mixed methods study of user acceptance of emergency alert technology in order to illustrate the benefits of combining qualitative and quantitative techniques in a single study. The main conclusion is that a mixed methods approach provides opportunities to move beyond the vague conceptualizations of “usefulness” and “ease of use” and to advance our understanding of user acceptance of technology in context.
Keywords
Technology Acceptance, TAM, Mixed Methods, Emergency Response System.
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