Merchandise Management Accounting: A Retailing Experiment in Marginal Calculation
The Quarterly Journal of Economics · 1963 · Volume 77 · Issue 4
Abstract
Introduction, 671. — I. The role of merchandise management accounting, 672. — II. Reference schedules for buyers, 672. — III. The manner in which MMA was used, 673. — IV. The attitude of the experimenters towards MMA, 674. — V. Conclusions, 675.
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