Community Antenna Television Systems and Local Television Station Audience

Abstract

I. Nature and significance of the problem, 227. — II. The audience-revenue relation, 231. — III. The determinants of station audience: the form of the model, 232. — IV. The variables, 234. — V. Off-the-air potential audience and the measurement of overlap, 238. — VI. The results and their interpretation, 242. — VII. Effect of CATV duplication on study station audience, 245. — VIII. Conclusions: the economic impact of CATV, 247.