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Multiple Products and Oligopoly Strategy: A Development of Chamberlin's Theory of Products

Robert F. Lanzillotti

The Quarterly Journal of Economics · 1954 · Volume 68 · Issue 3

DOI: 10.2307/1881973

Abstract

Introduction, 461. — I. The traditional approach to oligopoly market strategy, 462. — II. Competition via self-competing products, 465. — III. Product diversification across industry lines, 460. — IV. Other considerations — summary, 472.

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