The Quantitative Study of Factors Determining Business Decisions
George Katona, James N. Morgan
The Quarterly Journal of Economics · 1952 · Volume 66 · Issue 1
Abstract
I. Personal interviews with a representative sample of business executives, 67; sampling, 69; interviewing, 70. — II. Study of industrial mobility, 72; advantages of Michigan location, 72; disadvantages of Michigan location, 76; qualitative information, 78; conclusions, 81. — III. Study of investment decisions, 82; the direct question of why, 83; correlation analysis, 86; detailed analysis of correlation cells, 88; summary, 89.
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