The Case Study Method and the Establishment of Standards of Efficiency
Academy of Management Journal · 1958 · Volume 1 · Issue 1
Abstract
Focuses on the case study method and the establishment of standards of efficiency of a company under consideration. Diagnosis of the level of efficiency of the company; Application of management principles to diverse lines of business activity; Familiarization of the general methods of company appraisal employed by the American Institute of Management.
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