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The Impact on Managers of Frequency of Feedback

Doris M. Cook

Academy of Management Journal · 1968 · Volume 11 · Issue 3

DOI: 10.5465/254752

Abstract

The author, applying a business simulation technique finds that attitudes of participants and performance results are directly related to the frequency of feedback on performance. These findings are corroborated by a field study of 134 managers in 59 companies. In both instances participants who received fairly frequent reports tended to have better attitudes, better performance and higher levels of aspiration.

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