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II. Cross-Cultural Perspectives on Management Principles

Winston Oberg

Academy of Management Journal · 1963 · Volume 6 · Issue 2

DOI: 10.5465/254843

Abstract

The article presents information on a survey of management problems among groups of businessmen from Rio Grande do Sul, Brazil and Michigan. The author presents a comparison of the problems perceived by the two sets of managers and offers solutions to each set based on cultural aspects particular to each group. A discussion is presented about the differences in the business climate and situations that exist between Brazil and Michigan. An overview of cultural differences affecting international business is presented.

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