An Evaluation of Management Curricula in the American Association of Collegiate Schools of Business
Shah Mahmoud, Creighton Frampton
Academy of Management Journal · 1975 · Volume 18 · Issue 2
Abstract
The article discusses a study conducted by American Association of Collegiate Schools of Business to determine the effectiveness of management curricula. The authors call for better evaluation of the current curriculum of business schools, citing reduced student enrollment and growing financial pressures. The study is aimed at reducing the void by the development of a realistic management course. The authors mention that the curriculum norms should not necessarily be followed by all schools in the United States. A process of adapting and implementing the curriculum to meet students is suggested.
Keywords
CURRICULUM evaluation, CURRICULA (Courses of study), MANAGEMENT -- Study & teaching, EDUCATIONAL evaluation, BUSINESS schools, COLLEGE students -- United States, UNIVERSITIES & colleges, SCHOOL enrollment, BUSINESS students, ASSOCIATIONS, institutions, etc. -- Management
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