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PROSPER—Training and Research for Increasing Management Awareness of Affirmative Action in Race Relations

Bernard M. Bass, Wayne F. Cascio, J. Westbrook McPherson, Harold J. Tragash

Academy of Management Journal · 1976 · Volume 19 · Issue 3

DOI: 10.5465/255603

Abstract

After identifying five factors differentiating issues of awareness of managers about affirmative action for black employees, a program was developed and applied. Significant score increases were achieved by 2,293 managers. After three to five months, 298 managers still showed some of the increase on all five factors.

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