Diversification Strategy, Accounting Determined Risk, and Accounting Determined Return
Richard A. Bettis, William K. Hall
Academy of Management Journal · 1982 · Volume 25 · Issue 2
Abstract
Risk and return are studied in a sample of related and unrelated (conglomerate) diversified firms. The primary findings are that unrelated firms do not enjoy superior risk-pooling characteristics and that the superior returns attributed by , ) to related diversification may be due largely to industry effects.
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