Understanding Strategic Change: the Contribution of Archetypes
Royston Greenwood, C. R. Hinings
Academy of Management Journal · 1993 · Volume 36 · Issue 5
Abstract
We examined the concept of archetype, implicit in a number of contemporary approaches to the study of organizational design and change. Despite an emerging interest in archetypes, the concept has received inadequate investigation. The present article offers a basis for definition of the concept and sets down three assumptions, which we tested using data collected longitudinally from 24 organizations. We present a number of theoretical and methodological implications of the archetype approach to the study of organizational change.
Keywords
ARCHETYPE (Psychology), ORGANIZATIONAL change, MANAGEMENT, PERSONNEL changes, ORGANIZATIONAL structure, STRATEGIC planning, CORPORATE turnarounds, CONVERGENCE (Mathematics), ORGANIZATIONAL sociology, BUSINESS planning, PERSONNEL management, ORGANIZATIONAL behavior
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