Scholion.ai

Creativity Techniques: Toward Improvement of the Decision Process

Irvin Summers, David E. White

Academy of Management Review · 1976 · Volume 1 · Issue 2

DOI: 10.5465/amr.1976.4408672

Abstract

Selected creativity techniques to improve the decision process are illustrated, their application to the decision process elaborated, and their contribution to organization performance hypothesized. Impediments to the use of creativity techniques are discussed and suggestions made to reduce the effects of those impediments.

Enable JavaScript for citation tools and additional paper interactions.