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Business Policy and Planning

Dan Schendel, John Douglas

Academy of Management Review · 1976 · Volume 1 · Issue 2

DOI: 10.5465/amr.1976.4408693

Abstract

This article presents reviews of several books including, “Corporate Strategy,” by Igor Ansoff, “Business Policy: Text & Cases,” by Edmund Learned, C. Roland Christensen, Kenneth R. Andrews and Wiliam Guth and “Top Management Planning,” by George Steiner.

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