Innovative Strategies for Improving MIS Utilization

Abstract

In this article the authors examine management information systems and discuss how they have failed to meet the expectations of individuals in the business world. They outline an approach similar to marketing that would make these systems more effective by directing the orientation of goods and services towards the consumer. They suggest that this would allow managers to more effectively utilize these systems and help in their decision making processes. They note that the process would start by focusing on the user of the system and what their managerial goals are. Next they develop strategies for product development, distribution, communication, costs and feedback. The authors assert that this marketing style approach will improve the usage of management information systems.