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A Social Learning Approach to Strategic Management: Toward a Theoretical Foundation

Peter M. Ginter, Donald D. White

Academy of Management Review · 1982 · Volume 7 · Issue 2

DOI: 10.5465/amr.1982.4285587

Abstract

Repeated calls have been made for a general theory of strategic management that will enhance research, teaching, and application of subject matter in the area. This paper presents a social learning theory of strategic management (SLTSM) that encompasses earlier attempts to explain strategic management and offers a distinctive conceptual framework. SLTSM links the interdependent elements of executive cognition, stimulus and consequence environments, and strategic behaviors, through reciprocal determinism, providing a unique perspective on strategic management.

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