Strategies Toward Political Pressures: A Typology of Firm Responses

Abstract

Growth management strategies can fail, sometimes from lack of integrating political impacts into a firm's dominating market ideas. This paper outlines a set of responses for a firm confronted with external demands for change. The firm's product and its impact constitute a connected environment around the firm. Promotive thinking, seeing the product and impact environments as interdependent aspects in a political context and viewing impacts as new growth opportunities, can turn political pressures into an expansion of the market.