Strategy Textbooks: A Case of Consistently Inconsistent Evaluations
Cathy A. Enz, James M. McFillen
Academy of Management Review · 1986 · Volume 11 · Issue 1
Abstract
The article reviews several textbooks on business policy and strategy, including “Business Policy: The Art of Strategic Management” by W. R. Boulton, “Strategic Management: Planning and Implementation: Concepts and Cases” by L. Byars, and “Business Policy and Strategic Management,” by W. F. Glueck and L. R. Jauch.
Keywords
BOOKS — Reviews, NONFICTION, STRATEGIC planning
Enable JavaScript for citation tools and additional paper interactions.