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Temporal Sequences in Information Acquisition for Decision Making: A Focus on Source and Medium

Carol Saunders, Jack William Jones

Academy of Management Review · 1990 · Volume 15 · Issue 1

DOI: 10.5465/amr.1990.4308223

Abstract

Previous research on selection of source and medium has failed to consider the dynamic, temporal aspects of information acquisition. In this paper a model that integrates the decision-making and communication literatures is developed. Media selection is viewed beyond an immediate incident to the range of media and sources used throughout the entire decision-making process. Propositions are derived from the model and future empirical research and implications are discussed.

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