Behavioral Science in the Business School Curriculum: Teaching in a Changing Institutional Environment

Abstract

In this article we use the concept of the organizational field to examine how recent developments In the institutional environment of business schools may be affecting student attitudes toward the behavioral sciences in business schools. Based on this analysis, we propose a number of ways in which recognition of changing logics in the organizational field, combined with a model of teaching as bricolage, might be used to enhance the effectiveness of behavioral science instruction in business schools