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Time and Organizational Improvisation

Mary Crossan, Miguel Pina E Cunha, Dusya Vera, João Cunha

Academy of Management Review · 2005 · Volume 30 · Issue 1

DOI: 10.5465/amr.2005.15281441

Abstract

We argue that effective management action is impeded by a simplistic understanding of time—one dominated by a clock-time perspective. Using the concept of improvisation , we reconcile two major time dichotomies associated with organizational phenomena: clock time versus event time and linear time versus cyclical time. We propose that improvisation offers a means for management theorists and practictioners to overcome these apparent time dichotomies.

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