Stealing Fire: Creative Deviance in the Evolution of New Ideas

Abstract

What happens when an employee generates a new idea and wants to further explore it but is instructed by a manager to stop working on it? Among the various possibilities, the employee could choose to violate the manager's order and pursue the new idea illegitimately. I describe this action as creative deviance and, drawing on the creativity literature and deviance literature, propose a theory about its organizational conditions and implications.