Alice M. Tybout

24 catalog papers. Name-matched publications do not establish a verified researcher identity.

Northwestern University

Publications

• Distinguishing Constructs from Variables in Designing Research — Journal of Consumer Psychology 2021
• The Effect of Temporal Frame on Information Considered in New Product Evaluation: The Role of Uncertainty — Journal of Consumer Research 2008
• When Will a Brand Scandal Spill Over, and how Should Competitors Respond? — Journal of Marketing Research 2006
• Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease — Journal of Consumer Research 2005
• The Moderating Role of Involvement and Differentiation in the Evaluation of Brand Extensions — Journal of Consumer Psychology 2002
• A vision of theory, research, and the future of business schools — Journal of the Academy of Marketing Science 1999
• Context Effects at Encoding and Judgment in Consumption Settings: The Role of Cognitive Resources — Journal of Consumer Research 1997
• The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation — Journal of Consumer Research 1996
• The effect of pictorial distance and the viewer's sociability on ad liking — Journal of Consumer Psychology 1992
• Schema Congruity as a Basis for Product Evaluation — Journal of Consumer Research 1989
• What Consumer Research Is … — Journal of Consumer Research 1987
• Confirmatory Versus Comparative Approaches to Judging Theory Tests — Journal of Consumer Research 1987
• Information Availability as a Determinant of Multiple Request Effectiveness — Journal of Marketing Research 1983
• Beyond External Validity — Journal of Consumer Research 1983
• The Concept of External Validity — Journal of Consumer Research 1982
• Designing Research for Application — Journal of Consumer Research 1981
• A Marketing Audit using a Conceptual Model of Consumer Behavior: Application and Evaluation — Journal of Marketing 1981
• Using Information Processing Theory to Design Marketing Strategies — Journal of Marketing Research 1981
• The Effect of Experience: A Matter of Salience? — Journal of Consumer Research 1980
• The Construct Validity of the Tripartite Classification of Attitudes — Journal of Marketing Research 1979
• Relative Effectiveness of Three Behavioral Influence Strategies as Supplements to Persuasion in a Marketing Context — Journal of Marketing Research 1978
• Impact of Deals and Deal Retraction on Brand Switching — Journal of Marketing Research 1978
• A Reply to Comments on “Ethics in Marketing Research: Their Practical Relevance” — Journal of Marketing Research 1975
• Ethics in Marketing Research: Their Practical Relevance — Journal of Marketing Research 1974