Beyond External Validity
Bobby J. Calder, Lynn W. Phillips, Alice M. Tybout
Journal of Consumer Research · 1983 · Volume 10 · Issue 1
Abstract
NaN
Enable JavaScript for citation tools and additional paper interactions.
Bobby J. Calder, Lynn W. Phillips, Alice M. Tybout
Journal of Consumer Research · 1983 · Volume 10 · Issue 1
NaN
Enable JavaScript for citation tools and additional paper interactions.