Amitava Chattopadhyay

31 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5150-4995

INSEAD Asia Campus

Publications

• Motivation to compete: Understanding and overcoming the demotivating effect of competing with more people — Journal of Consumer Psychology 2023
• More Voices Persuade: The Attentional Benefits of Voice Numerosity — Journal of Marketing Research 2023
• Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire — Journal of Consumer Research 2019
• When Busy Is Less Indulging: Impact of Busy Mindset on Self-Control Behaviors — Journal of Consumer Research 2019
• Attainment versus maintenance goals: Perceived difficulty and impact on goal choice — Organizational Behavior and Human Decision Processes 2018
• Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments — Journal of Consumer Research 2016
• Pursuing Attainment versus Maintenance Goals: The Interplay of Self-Construal and Goal Type on Consumer Motivation — Journal of Consumer Research 2015
• The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking — Journal of Consumer Research 2014
• Defensive reactions to slim female images in advertising: The moderating role of mode of exposure — Organizational Behavior and Human Decision Processes 2013
• Unconscious creativity: When can unconscious thought outperform conscious thought?† — Journal of Consumer Psychology 2012
• Facilitating and Rewarding Creativity during New Product Development — Journal of Marketing 2011
• The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context — Journal of Consumer Research 2010
• Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning When Categorization Uncertainty Is High — Journal of Consumer Research 2009
• Valuing time: Moderate download times can improve online goal pursuit — Journal of Consumer Psychology 2009
• On the Perceived Value of Money: The Reference Dependence of Currency Numerosity Effects — Journal of Consumer Research 2007
• Just Give Me Another Chance: The Strategies for Brand Recovery from a Bad First Impression — Journal of Marketing Research 2007
• The Importance and Functional Significance of Affective Cues in Consumer Choice — Journal of Consumer Research 2006
• Research Dialogue — Journal of Consumer Psychology 2006
• Name Letter Branding: Valence Transfers When Product Specific Needs Are Active — Journal of Consumer Research 2005
• Waiting for the Web: How Screen Color Affects Time Perception — Journal of Marketing Research 2004
• Hearing Voices: The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising — Journal of Consumer Psychology 2003
• The Use of Visual Mental Imagery in New Product Design — Journal of Marketing Research 1999
• To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials — Marketing Science 1998
• Effects of Color as an Executional Cue in Advertising: They're in the Shade — Management Science 1997
• Does Attitude toward the Ad Endure? The Moderating Effects of Attention and Delay — Journal of Consumer Research 1992
• Transitions in Preference over Time: The Effects of Memory on Message Persuasiveness — Journal of Marketing Research 1992
• Humor in Advertising: The Moderating Role of Prior Brand Evaluation — Journal of Marketing Research 1990
• The Situational Importance of Recall and Inference in Consumer Decision Making — Journal of Consumer Research 1988
• Salience Effects in Brand Recall — Journal of Marketing Research 1986
• Effects of Context and Part-Category Cues on Recall of Competing Brands — Journal of Marketing Research 1985
• “Marketing Strategy and Differential Advantage”: A Comment — Journal of Marketing 1985