ARUN KUMAR JAIN

18 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8325-2892

National Institute of Pathology

Publications

• Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality — Journal of Marketing 1994
• The Robustness of MDS Configurations in the Case of Incomplete Data — Journal of Marketing Research 1988
• Improving Predictive Power of Conjoint Analysis by Constrained Parameter Estimation — Journal of Marketing Research 1983
• New Books in Review — Journal of Marketing Research 1982
• The Information Overload Controversy: An Alternative Viewpoint — Journal of Marketing 1982
• Evaluation of Conjoint Analysis Results: A Comparison of Methods — Journal of Marketing Research 1980
• Book Review: Statistical Survey Techniques — Journal of Marketing Research 1979
• A Comparison of the Internal Validity of Alternative Parameter Estimation Methods in Decompositional Multiattribute Preference Models — Journal of Marketing Research 1979
• Use of Binary Attributes in the Multiplicative Competitive Interactive Choice Model — Journal of Consumer Research 1978
• An Approach to Normative Segmentation — Journal of Marketing Research 1978
• Robustness of Conjoint Analysis: Some Monté Carlo Results — Journal of Marketing Research 1978
• Book Review: Multivariate Methods for Market and Survey Research — Journal of Marketing Research 1977
• Parameter Estimation in Marketing Models in the Presence of Multicollinearity: An Application of Ridge Regression — Journal of Marketing Research 1977
• The Effect of Order of Presentation of Similarity Judgments on Multidimensional Scaling Results: An Empirical Examination — Journal of Marketing Research 1976
• A Method for Investigating and Representing Implicit Social Class Theory — Journal of Consumer Research 1975
• Analyzing Free-Response Data in Marketing Research — Journal of Marketing Research 1973
• A Note on Measurement of Social-Psychological Belief Systems — Journal of Marketing Research 1972
• Preference Measurement of Item Collections — Journal of Marketing Research 1972