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A Method for Investigating and Representing Implicit Social Class Theory

Arun K. Jain

Journal of Consumer Research · 1975 · Volume 2 · Issue 1

DOI: 10.1086/208615

Abstract

This article presents an approach to identify and represent information about social class structures implicit in the informal descriptions of social class given by naive community members. The report offers a methodology, describes a pilot study, and presents results using the proposed methodology.

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