Baohong Sun

25 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0004-0957-1579

Department of Marketing, Cheung Kong Graduate School of Business, Beijing 100006, China

Publications

• How Does Competition Affect Exploration vs. Exploitation? A Tale of Two Recommendation Algorithms — Management Science 2024
• An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints — Marketing Science 2018
• Quantifying the Impact of Social Influence on the Information Technology Implementation Process by Physicians: A Hierarchical Bayesian Learning Approach — Information Systems Research 2018
• Is a Core–Periphery Network Good for Knowledge Sharing? A Structural Model of Endogenous Network Formation on a Crowdsourced Customer Support Forum1 — Management Information Systems Quarterly 2017
• A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions — Marketing Science 2017
• The Squeaky Wheel Gets the Grease—An Empirical Analysis of Customer Voice and Firm Intervention on Twitter — Marketing Science 2015
• A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes — Marketing Science 2015
• An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination — Marketing Science 2015
• Ushering Buyers into Electronic Channels: An Empirical Analysis — Information Systems Research 2012
• Database Submission—The ISMS Durable Goods Data Sets — Marketing Science 2012
• The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs — Marketing Science 2012
• Cross-Selling the Right Product to the Right Customer at the Right Time — Journal of Marketing Research 2011
• Learning and Acting on Customer Information: A Simulation-Based Demonstration on Service Allocations with Offshore Centers — Journal of Marketing Research 2011 (name-matched, not ORCID-linked)
• Internet Auction Features as Quality Signals — Journal of Marketing 2009
• Why Do Consumers Buy Extended Service Contracts? — Journal of Consumer Research 2009
• An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift — Marketing Science 2009
• A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality — Marketing Science 2008
• Invited Commentary—Dynamic Structural Consumer Models and Current Marketing Issues — Marketing Science 2006
• Invited Commentary—Technology Innovation and Implications for Customer Relationship Management — Marketing Science 2006
• Promotion Effect on Endogenous Consumption — Marketing Science 2005
• Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services — Journal of Marketing Research 2005
• Product Strategy for Innovators in Markets with Network Effects — Marketing Science 2004
• Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking — Journal of Marketing Research 2003
• An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding — Journal of Marketing Research 2002
• Understanding Reference-Price Shoppers: A Within- and Cross-Category Analysis — Journal of Marketing Research 2001