Barry Babin

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0393-2810

University of Mississippi

Publications

• Unpacking augmentation quality and local presence: Factors that drive effective augmented reality marketing — Journal of the Academy of Marketing Science 2025
• How could anyone forget Harold W. Berkman? — Journal of the Academy of Marketing Science 2022
• Customer engagement in social media: a framework and meta-analysis — Journal of the Academy of Marketing Science 2020
• All the same to me: outcomes of aesthetic labor performed by frontline service providers — Journal of the Academy of Marketing Science 2015
• Representing the perceived ethical work climate among marketing employees — Journal of the Academy of Marketing Science 2000
• Reviews of books — Journal of the Academy of Marketing Science 1998 (name-matched, not ORCID-linked)
• Employee Behavior in a Service Environment: A Model and Test of Potential Differences between Men and Women — Journal of Marketing 1998
• Salesperson stereotypes, consumer emotions, and their impact on information processing — Journal of the Academy of Marketing Science 1995
• Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value — Journal of Consumer Research 1994