How could anyone forget Harold W. Berkman?

Abstract

People often say when someone passes away as they approach the century mark, “they certainly lived a full life.” Well, one might be tempted to say the same for Harold W. Berkman, Ph.D., the Academy of Marketing Science (AMS) Founding Fellow and Distinguished Professor of Business. Harold passed away on December 7, 2020, at the age of 94. However, saying that Harold livedafull life does not completely capture his many contributions; contributions that enrich the lives of countless people today and will continue to do so for generations to come. Harold was the AMS Executive Vice-President and Director from its creation in 1971 until the day he passed away. The 50 years of service epitomizes his energy, work ethic, and also his selflessness, as he was somewhat uncomfortable with public acclamation for his accomplishments. No, Harold did not have “a full life;” he had no less than three full lives in one lifetime. Harold served with distinction as a soldier, an entrepreneur, and as a scholar.