Beth Fossen

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1227-2217

Indiana University

Publications

• Emotionality in Political Social Media Communications: The Moderating Role of Audience Diversity — Information Systems Research 2026
• The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work? — Journal of Marketing 2026
• Impact of Political Television Advertisements on Viewers’ Response to Subsequent Advertisements — Marketing Science 2021
• Online program engagement and audience size during television ads — Journal of the Academy of Marketing Science 2021
• Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic — Marketing Science 2019
• Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers? — Marketing Science 2019
• Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity — Marketing Science 2017