Bobby Calder

18 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0120-4641

Northwestern University, Evanston, Illinois, USA

Publications

• Commentaries on “Scale use and abuse: Toward best practices in the deployment of scales” — Journal of Consumer Psychology 2023
• Distinguishing Constructs from Variables in Designing Research — Journal of Consumer Psychology 2021
• Media engagement and advertising: Transportation, matching, transference and intrusion — Journal of Consumer Psychology 2009
• Media Transportation and Advertising — Journal of Consumer Research 2006
• The Behavioral Score Approach to Dependent Variables — Journal of Consumer Psychology 2003
• A vision of theory, research, and the future of business schools — Journal of the Academy of Marketing Science 1999
• What Consumer Research Is … — Journal of Consumer Research 1987
• Confirmatory Versus Comparative Approaches to Judging Theory Tests — Journal of Consumer Research 1987
• Psychological Effects of Restaurant Meetings on Industrial Buyers — Journal of Marketing 1986
• Beyond External Validity — Journal of Consumer Research 1983
• Attitude-Behavior Consistency in Children's Responses to Television Advertising — Journal of Marketing Research 1983
• Information Availability as a Determinant of Multiple Request Effectiveness — Journal of Marketing Research 1983
• The Concept of External Validity — Journal of Consumer Research 1982
• Designing Research for Application — Journal of Consumer Research 1981
• Using Information Processing Theory to Design Marketing Strategies — Journal of Marketing Research 1981
• Television Commercial Wearout: An Information Processing View — Journal of Marketing Research 1980
• Interpersonal Influence on Consumer Behavior: An Attribution Theory Approach — Journal of Consumer Research 1977
• Focus Groups and the Nature of Qualitative Marketing Research — Journal of Marketing Research 1977