Boyoun Chae

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-4565-8589

Temple University, Fox School of Business, Philadelphia, PA 19122, United States

Publications

• “Our” brand's failure leads to “their” product derogation — Journal of Consumer Psychology 2017
• Environmental Disorder Leads to Self-Regulatory Failure — Journal of Consumer Research 2014
• The Future Looks “Right”: Effects of the Horizontal Location of Advertising Images on Product Attitude — Journal of Consumer Research 2013
• Judging Product Effectiveness from Perceived Spatial Proximity — Journal of Consumer Research 2013