Environmental Disorder Leads to Self-Regulatory Failure

Abstract

This article examines the influence of environmental orderliness on consumers' self-regulation. It is proposed that a disorganized environment threatens the individual's sense of personal control. Because experiencing this control threat depletes resources, individuals exposed to a disorganized (vs. organized) environment are more likely to exhibit self-regulatory failure in subsequent tasks. The results from four studies provide support for this hypothesis. Further, they offer evidence of the underlying process by demonstrating that a perceived threat to control mediates the effect of environmental orderliness on self-regulation, and that providing individuals with an opportunity to recoup their resources mitigates this effect. This research has crucial practical implications concerning public health and consumer well-being.