Brian Ratchford

28 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2202-3679

The University of Texas at Dallas

Publications

• Estimating Position and Social Influence Effects in Online Search — Marketing Science 2026
• Price-Matching Guarantees with Endogenous Consumer Search — Management Science 2017
• Invited Editorial—A Descriptive Analysis of Publications inMarketing ScienceOver Its History — Marketing Science 2015
• Why We Do What We Do: A Model of Activity Consumption — Journal of Marketing Research 2013
• Incorporating Subjective Characteristics in Product Design and Evaluations — Journal of Marketing Research 2008
• New Product Development Under Channel Acceptance — Marketing Science 2007
• The Impact of the Internet on Consumers' Use of Information Sources for Automobiles: A Re-Inquiry — Journal of Consumer Research 2007
• Guest Editorial from a Previous Editor-in-Chief: Comments for 25th Anniversary Issue ofMarketing Science — Marketing Science 2006
• Practice Prize Article—CHAN4CAST: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods — Marketing Science 2005
• The Impact of the Internet on Information Search for Automobiles — Journal of Marketing Research 2003
• Can price dispersion in online markets be explained by differences in e-tailer service quality? — Journal of the Academy of Marketing Science 2002
• Editorial — Marketing Science 2001
• Ad Hoc Reviewers — Marketing Science 2001
• Editorial — Marketing Science 2001
• The Economics of Consumer Knowledge — Journal of Consumer Research 2001
• Consumer Information Search Revisited: Theory and Empirical Analysis — Journal of Consumer Research 1997
• An Empirical Investigation of Returns to Search — Marketing Science 1993
• An Empirical Test of a Model of External Search for Automobiles — Journal of Consumer Research 1991
• Commentary on “Marketing Applications of the Economics of Product Variety” — Marketing Science 1990
• Measuring Market Efficiency and Welfare Loss — Journal of Consumer Research 1988
• A Study of Productivity Changes in Food Retailing — Marketing Science 1985
• Estimating Demand Functions for Product Characteristics: Reply — Journal of Consumer Research 1982
• Cost-Benefit Models for Explaining Consumer Choice and Information Seeking Behavior — Management Science 1982
• The Value of Information for Selected Appliances — Journal of Marketing Research 1980
• Estimating Demand Functions for Product Characteristics: The Case of Automobiles — Journal of Consumer Research 1980
• Operationalizing Economic Models of Demand for Product Characteristics — Journal of Consumer Research 1979
• Use of Binary Attributes in the Multiplicative Competitive Interactive Choice Model — Journal of Consumer Research 1978
• The New Economic Theory of Consumer Behavior: An Interpretive Essay — Journal of Consumer Research 1975