Estimating Demand Functions for Product Characteristics: The Case of Automobiles
Manoj K. Agarwal, Brian T. Ratchford
Journal of Consumer Research · 1980 · Volume 7 · Issue 3
Abstract
This paper illustrates how the Rosen (1974) model of consumer choice can be used to estimate demand and supply functions for product characteristics; in this case, for six characteristics of automobiles. We also show how the demand functions for characteristics can be used to recover consumer preference functions.
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