C. Samuel Craig

11 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6919-4294

New York University,

Publications

• Patterns of Convergence and Divergence Among Industrialized Nations: 1960 - 1988 — Journal of International Business Studies 1992 (name-matched, not ORCID-linked)
• An Approach to Determining Optimal Locations for New Services — Journal of Marketing Research 1986
• Examining Performance of U.S. Multinationals in Foreign Markets — Journal of International Business Studies 1983 (name-matched, not ORCID-linked)
• Formulating Retail Location Strategy in a Changing Environment — Journal of Marketing 1983
• The Construct Validity of the Tripartite Classification of Attitudes — Journal of Marketing Research 1979
• Item Nonresponse in Mail Surveys: Extent and Correlates — Journal of Marketing Research 1978
• Assessing Communication Effects on Energy Conservation — Journal of Consumer Research 1978
• Advertising Wearout: An Experimental Analysis — Journal of Marketing Research 1976
• Fear Appeals: Revisited and Revised — Journal of Consumer Research 1974
• Managing Conflict in Distribution Channels: A Laboratory Study — Journal of Marketing Research 1973
• Humor in Advertising — Journal of Marketing 1973