Examining Performance of U.S. Multinationals in Foreign Markets
Douglas, Susan P., Craig, C. Samuel
Journal of International Business Studies · 1983 · Volume 14 · Issue 3
DOI: 10.1057/palgrave.jibs.8490527
Abstract
In the U.S., a basic tenet of business philosophy is that profitability is related to market share. The generality of this finding in markets outside the U
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