C. Whan Park

41 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3661-9748

Marshall School of Business, University of Southern California, 3670 Trousdale Pkwy, Los Angeles, CA, 90089, USA

Publications

The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort — Journal of the Academy of Marketing Science 2023 (name-matched, not ORCID-linked)
Creating Cultural Meaning in Products and Brands: A Psychological Perspective — Journal of Consumer Psychology 2019 (name-matched, not ORCID-linked)
Do Consumers Always Spend more when Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level — Journal of Marketing 2018 (name-matched, not ORCID-linked)
Strategic benefits of low fit brand extensions: When and why? — Journal of Consumer Psychology 2015 (name-matched, not ORCID-linked)
Attachment–aversion (AA) model of customer–brand relationships† — Journal of Consumer Psychology 2013 (name-matched, not ORCID-linked)
From brand aversion or indifference to brand attachment: Authors' response to commentaries to Park, Eisingerich, and Park's brand attachment–aversion model† — Journal of Consumer Psychology 2013 (name-matched, not ORCID-linked)
What is JCP's Next Move? — Journal of Consumer Psychology 2012 (name-matched, not ORCID-linked)
Corrigendum to “Two types of attractive research: Cute research and beautiful research” [Journal of Consumer Psychology 22 (2012) 299–302] — Journal of Consumer Psychology 2012 (name-matched, not ORCID-linked)
Two types of attractive research: Cute research and beautiful research† — Journal of Consumer Psychology 2012 (name-matched, not ORCID-linked)
Announcement — Journal of Consumer Psychology 2010 (name-matched, not ORCID-linked)
Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases — Journal of Marketing Research 2010 (name-matched, not ORCID-linked)
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers — Journal of Marketing 2010 (name-matched, not ORCID-linked)
Goals for Short Articles — Journal of Consumer Psychology 2009 (name-matched, not ORCID-linked)
Announcement — Journal of Consumer Psychology 2009 (name-matched, not ORCID-linked)
An extraordinary journal for extraordinary ideas — Journal of Consumer Psychology 2008 (name-matched, not ORCID-linked)
Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions — Journal of Consumer Psychology 2008 (name-matched, not ORCID-linked)
Not as Happy as I Thought I'd Be? Affective Misforecasting and Product Evaluations — Journal of Consumer Research 2007 (name-matched, not ORCID-linked)
What's In and What's Out: Questions on the Boundaries of the Attitude Construct — Journal of Consumer Research 2006 (name-matched, not ORCID-linked)
The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands — Journal of Consumer Psychology 2005 (name-matched, not ORCID-linked)
Incommensurate Resources: Not Just More of the Same — Journal of Marketing Research 2003 (name-matched, not ORCID-linked)
Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products — Journal of Marketing Research 2001 (name-matched, not ORCID-linked)
Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions — Journal of Marketing Research 2000 (name-matched, not ORCID-linked)
Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies — Journal of Consumer Psychology 1996 (name-matched, not ORCID-linked)
Composite Branding Alliances: An Investigation of Extension and Feedback Effects — Journal of Marketing Research 1996 (name-matched, not ORCID-linked)
Consumer Knowledge Assessment — Journal of Consumer Research 1994 (name-matched, not ORCID-linked)
The Effects of Brand Extensions on Market Share and Advertising Efficiency — Journal of Marketing Research 1992 (name-matched, not ORCID-linked)
Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency — Journal of Consumer Research 1991 (name-matched, not ORCID-linked)
The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads — Journal of Consumer Research 1991 (name-matched, not ORCID-linked)
Product-Level Choice: A Top-Down or Bottom-Up Process? — Journal of Consumer Research 1989 (name-matched, not ORCID-linked)
The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping — Journal of Consumer Research 1989 (name-matched, not ORCID-linked)
Strategic Brand Concept-Image Management — Journal of Marketing 1986 (name-matched, not ORCID-linked)
Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation — Journal of Marketing Research 1986 (name-matched, not ORCID-linked)
Decision Plans and Consumer Choice Dynamics — Journal of Marketing Research 1982 (name-matched, not ORCID-linked)
Joint Decisions in Home Purchasing: A Muddling-Through Process — Journal of Consumer Research 1982 (name-matched, not ORCID-linked)
Consumers’ Decision Plans and Subsequent Choice Behavior — Journal of Marketing 1981 (name-matched, not ORCID-linked)
Familiarity and Its Impact on Consumer Decision Biases and Heuristics — Journal of Consumer Research 1981 (name-matched, not ORCID-linked)
Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis — Journal of Consumer Research 1980
A Conflict Resolution Choice Model — Journal of Consumer Research 1978 (name-matched, not ORCID-linked)
A Few Questions on Consumer Information Processing: Two Product Cases, Coffee and Toothpaste — Journal of Marketing Research 1978 (name-matched, not ORCID-linked)
Students and Housewives: Differences in Susceptibility to Reference Group Influence — Journal of Consumer Research 1977 (name-matched, not ORCID-linked)
The Effect of Individual and Situation-Related Factors on Consumer Selection of Judgmental Models — Journal of Marketing Research 1976 (name-matched, not ORCID-linked)