Cornelia (Connie) Pechmann

26 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-9432-1475

University of California Irvine

Publications

• Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance — Journal of Marketing 2025
• The performance effects of creative imitation on original products: Evidence from lab and field experiments — Strategic Management Journal 2023
• Perceived Costs versus Actual Benefits of Demographic Self-Disclosure in Online Support Groups — Journal of Consumer Psychology 2021
• Is this product easy to control? Liabilities of using difficult-to-pronounce product names — Organizational Behavior and Human Decision Processes 2021
• Facilitating Adolescent Well-Being: A Review of the Challenges and Opportunities and the Beneficial Roles of Parents, Schools, Neighborhoods, and Policymakers — Journal of Consumer Psychology 2020
• Creating Boundary-Breaking, Marketing-Relevant Consumer Research — Journal of Marketing 2020
• The Characteristics of Transformative Consumer Research and How it Can Contribute to and Enhance Consumer Psychology — Journal of Consumer Psychology 2020
• The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents — Journal of Consumer Psychology 2015
• Editorial regarding the new submission guidelines at the Journal of Consumer Psychology — Journal of Consumer Psychology 2014
• Avoiding poor health or approaching good health: Does it matter? The conceptualization, measurement, and consequences of health regulatory focus† — Journal of Consumer Psychology 2013
• What do these clinical trial results mean? How product efficacy judgments are affected by data partitioning, framing, and quantification — Organizational Behavior and Human Decision Processes 2012
• Avoiding the risk of responsibility by seeking uncertainty: Responsibility aversion and preference for indirect agency when choosing for others — Journal of Consumer Psychology 2011
• Effects of Indirectly and Directly Competing Reference Group Messages and Persuasion Knowledge: Implications for Educational Placements — Journal of Marketing Research 2010
• The Impact of Regulatory Focus on Adolescents’ Response to Antismoking Advertising Campaigns — Journal of Marketing Research 2007
• What to Convey in Antismoking Advertisements for Adolescents: The use of Protection Motivation Theory to Identify Effective Message Themes — Journal of Marketing 2003
• An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Consumption — Journal of Consumer Research 2002
• Goal-Derived Categories: The Role of Personal and Situational Goals in Category Representations — Journal of Consumer Psychology 2000
• Smoking Scenes in Movies and Antismoking Advertisements before Movies: Effects on Youth — Journal of Marketing 1999
• Goal-Derived Categories and the Antecedents of Across-Category Consideration — Journal of Consumer Research 1996
• Do Consumers Overgeneralize One-Sided Comparative Price Claims, and Are More Stringent Regulations Needed? — Journal of Marketing Research 1996
• The Effects of Antismoking and Cigarette Advertising on Young Adolescents' Perceptions of Peers Who Smoke — Journal of Consumer Research 1994
• Persuasion processes associated with direct comparative and noncomparative advertising and implications for advertising effectiveness — Journal of Consumer Psychology 1992
• Consumer Covariation Judgments: Theory or Data Driven? — Journal of Consumer Research 1992
• Predicting when Two-Sided Ads will be More Effective than One-Sided Ads: The Role of Correlational and Correspondent Inferences — Journal of Marketing Research 1992
• The Use of Comparative Advertising for Brand Positioning: Association versus Differentiation — Journal of Consumer Research 1991
• The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions — Journal of Consumer Research 1990