The Characteristics of Transformative Consumer Research and How it Can Contribute to and Enhance Consumer Psychology
Brennan Davis, Cornelia (Connie) Pechmann
Journal of Consumer Psychology · 2020 · Volume 30 · Issue 2
Abstract
This article is part of the issue “Transformative Consumer Research”: Stornelli et al. (2019):https://doi.org/10.1002/jcpy.1100Mende et al. (2019):https://doi.org/10.1002/jcpy.1103Haws et al. (2019):https://doi.org/10.1002/jcpy.1129
Enable JavaScript for citation tools and additional paper interactions.