Devon DelVecchio

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-6843-9680

Publications

• Are low-literate and high-literate consumers different? Applying resource-matching theory to ad processing across literacy levels — Journal of Consumer Psychology 2011
• The Asymmetric Effects of Extending Brands to Lower and Higher Quality — Journal of Marketing 2011
• Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice — Journal of Marketing 2007
• Brand-extension price premiums: The effects of perceived fit and extension product category risk — Journal of the Academy of Marketing Science 2005