Dillon, William R.

33 catalog papers. Name-matched publications do not establish a verified researcher identity.

Edwin L. Cox School of Business, Southern Methodist University, Dallas, Texas 75275

Publications

• Category Positioning and Store Choice: The Role of Destination Categories — Marketing Science 2013
• Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Remedies — Journal of Marketing Research 2008
• Extending Discrete Choice Models to Incorporate Attitudinal and Other Latent Variables — Journal of Marketing Research 2002
• Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity — Journal of Marketing Research 2001
• Measurement — Journal of Consumer Psychology 2000
• Inferring Latent Brand Dependencies — Journal of Marketing Research 2000
• Some New Methods for an Old Problem: Modeling Preference Changes and Competitive Market Structures in Pretest Market Data — Journal of Marketing Research 1997
• A Segment-Level Model of Category Volume and Brand Choice — Marketing Science 1996
• Book Review: Testing Structural Equation Models — Journal of Marketing Research 1996
• Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables — Journal of Marketing Research 1993
• An Integrative Look at the Use of Additive and Multiplicative Covariance Structure Models in the Analysis of MTMM Data — Journal of Marketing Research 1992
• On the Use of Confirmatory Measurement Models in the Analysis of Multiple-Informant Reports — Journal of Marketing Research 1990
• Some Results on the Behavior of Alternate Covariance Structure Estimation Procedures in the Presence of Non-Normal Data — Journal of Marketing Research 1989
• LADI: A Latent Discriminant Model for Analyzing Marketing Research Data — Journal of Marketing Research 1989
• On the Use of Component Scores in the Presence of Group Structure — Journal of Consumer Research 1989
• Constrained Discrimination via MDI Estimation: The use of Additional Information in Segmentation Analysis — Journal of Marketing Research 1987
• The Interaction of Measurement and Structure in Simultaneous Equation Models with Unobservable Variables — Journal of Marketing Research 1987
• Some Further Remarks on Measurement-Structure Interaction and the Unidimensionality of Constructs — Journal of Marketing Research 1987
• A Probabilistic Model For Testing Hypothesized Hierarchical Market Structures — Marketing Science 1985
• Decision Issues in Building Perceptual Product Spaces with Multi-Attribute Rating Data — Journal of Consumer Research 1985
• Removing Perceptual Distortions in Product Space Analysis — Journal of Marketing Research 1984
• Book Reviews — Journal of Marketing Research 1983
• Scaling Models for Categorical Variables: An Application of Latent Structure Models — Journal of Consumer Research 1983
• Causal Analysis and Latent Class Models: An Application to a Communication Hierarchy of Effects Model — Journal of Marketing Research 1982
• A Note on Accounting for Sources of Variation in Perceptual Maps — Journal of Marketing Research 1982
• Scoring Frequency Data for Discriminant Analysis: Perhaps Discrete Procedures can be Avoided — Journal of Marketing Research 1982
• The Influence of Subcultural and Personality Factors on Consumer Acculturation — Journal of International Business Studies 1981
• Analyzing Qualitative Predictors with Too Few Data: An Alternative Approach to Handling Sparse-Cell Values — Journal of Marketing Research 1981
• The Performance of the Linear Discriminant Function in Nonoptimal Situations and the Estimation of Classification Error Rates: A Review of Recent Findings — Journal of Marketing Research 1979
• Analyzing Large Multiway Contingency Tables: A Simple Method for Selecting Variables — Journal of Marketing 1979
• The New Product Problem: An Approach for Investigating Product Failures — Management Science 1979
• On the Performance of Some Multinomial Classification Rules — Journal of the American Statistical Association 1978
• Appropriateness of Linear Discriminant and Multinomial Classification Analysis in Marketing Research — Journal of Marketing Research 1978