The Influence of Subcultural and Personality Factors on Consumer Acculturation
Schiffman, Leon G., Dillon, William R., Ngumah, Festus E.
Journal of International Business Studies · 1981 · Volume 12 · Issue 2
DOI: 10.1057/palgrave.jibs.8490583
Abstract
This paper explores the potential role of subcultural (religious) and personality (Rockeach Dogmatism Scale) characteristics in explaining differences in t
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