Dominique M. Hanssens

31 catalog papers. Name-matched publications do not establish a verified researcher identity.

UCLA Anderson School of Management, Los Angeles, CA, USA

Publications

• The value of empirical generalizations in marketing — Journal of the Academy of Marketing Science 2018
• Editorial—Marketing Science and Big Data — Marketing Science 2016
• Brand Performance Volatility from Marketing Spending — Management Science 2016
• Demonstrating the Value of Marketing — Journal of Marketing 2016
• Consumer Attitude Metrics for Guiding Marketing Mix Decisions — Marketing Science 2014
• Commentaries and Rejoinder to “Measuring the Impact of Negative Demand Shocks on Car Dealer Networks” by Paulo Albuquerque and Bart J. Bronnenberg — Marketing Science 2012
• The Direct and Indirect Effects of Advertising Spending on Firm Value — Journal of Marketing 2010
• Product Innovations, Advertising, and Stock Returns — Journal of Marketing 2009
• Marketing Strategy and Wall Street: Nailing down Marketing's Impact — Journal of Marketing 2009
• Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions — Journal of Marketing Research 2009
• Movie Advertising and the Stock Market Valuation of Studios: A Case of “Great Expectations?” — Marketing Science 2009
• The Impact of Marketing-Induced versus Word-of-Mouth Customer Acquisition on Customer Equity Growth — Journal of Marketing Research 2008
• Performance Regimes and Marketing Policy Shifts — Marketing Science 2007
• Competitive Reactions to Advertising and Promotion Attacks — Marketing Science 2005
• Do Promotions Benefit Manufacturers, Retailers, or Both? — Management Science 2004
• New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry — Journal of Marketing 2004
• The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity — Journal of Marketing Research 2002
• Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability — Journal of Marketing Research 1999
• Long-Run Abstinence After Narcotics Abuse: What Are the Odds? — Management Science 1998
• The Persistence of Marketing Effects on Sales — Marketing Science 1995
• Competitive Pricing by a Price Leader — Management Science 1994
• Rivalry as Synergy? The Japanese Automobile Companies' Export Expansion — Journal of International Business Studies 1991
• Measuring the Long-Term Effects of Public Policy: The Case of Narcotics Use and Property Crime — Management Science 1991
• Modeling Asymmetric Competition — Marketing Science 1988
• Modeling Marketing Interactions with Application to Salesforce Effectiveness — Journal of Marketing Research 1987
• Alcohol Control Laws and the Consumption of Distilled Spirits and Beer — Journal of Consumer Research 1985
• Book Review: Innovation Diffusion: Models and Applications — Journal of Marketing Research 1985
• New Books in Review — Journal of Marketing Research 1982
• The Effectiveness of Industrial Print Advertisements across Product Categories — Journal of Marketing Research 1980
• Market Response, Competitive Behavior, and Time Series Analysis — Journal of Marketing Research 1980
• Willingness to Supply Human Body Parts: Some Empirical Results — Journal of Consumer Research 1977