Wenyu DOU

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2101-5175

Department of Marketing City University of Hong Kong Tat Chee Avenue Kowloon, Hong Kong Sar

Publications

• Exploring relationship satisfaction between global professional service firms and local clients in emerging markets — Journal of International Business Studies 2010
• Brand Positioning Strategy Using Search Engine Marketing1 — Management Information Systems Quarterly 2010
• Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China — Journal of International Business Studies 2009