Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China
Su, Chenting, Yang, Zhilin, Zhuang, Guijun, Zhou, Nan, Dou, Wenyu
Journal of International Business Studies · 2009 · Volume 40 · Issue 4
Abstract
Channel communications in emerging markets are embedded in the intricacy of economic and sociocultural environments. Managing channel relationships in emer
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