Douglas, Susan P.

12 catalog papers. Name-matched publications do not establish a verified researcher identity.

Stern School of Business, New York University

Publications

• Book Review: Exploring New Worlds: The Challenge of Global Marketing — Journal of Marketing 2001
• Effect of Assimilation on Prepurchase External Information-Search Tendencies — Journal of Consumer Psychology 1998
• Patterns of Convergence and Divergence Among Industrialized Nations: 1960 - 1988 — Journal of International Business Studies 1992
• Examining Generic Competitive Strategy Types in U.S. and European Markets — Journal of International Business Studies 1989
• Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective — Journal of Marketing Research 1985
• Examining Performance of U.S. Multinationals in Foreign Markets — Journal of International Business Studies 1983
• Measure Unreliability: A Hidden Threat to Cross-National Marketing Research? — Journal of Marketing 1981
• Life-Style Analysis to Profile Women in International Markets — Journal of Marketing 1977
• Cross-National Comparisons and Consumer Stereotypes: A Case Study of Working and Non-Working Wives in the U. S. and France — Journal of Consumer Research 1976
• Guidelines for Developing International Marketing Strategies — Journal of Marketing 1973
• Book Review: Readings in Global Marketing Management — Journal of Marketing 1970
• Household Correlates of Package-Size Proneness for Grocery Products — Journal of Marketing Research 1967